Course Overview

Introduction

Welcome Strategic Management in Hospitality Business Students.

This course will look at areas of strategic planning, critical thinking and brain storming. This course follows a newly revised book outline by noted authors and is supplemented with current views and case studies related to Strategic Management in the Hospitality and Tourism business. The class will work independently and in discussion groups for some exercises. Each student will be responsible for researching articles associated with problems presented.

My experience in the Hospitality industry includes a variety of disciplines, from Recreation Management to Catering and Sales, to general operations as a General Manager for over 20 years. I have applied principles in developing business strategies, leading a team and management. I am thrilled to be teaching this class and hope to contribute to your chosen profession. My approach is more practical than theory. I hope that you will develop a strong foundation and toolkit for the application of strategic management concept, theory and practice.

In addition to the materials online, please feel free to reach out to me at anytime with questions.

Course Materials

Course Overview & Syllabus Explanation (4:58)

Blumberg_Fall2021_Syllabus F.pdf

Canvas Overview [4:09]

Be sure to disable your pop-up blocker. This is the most common problem in Canvas and may want to use Mozilla as your browser when using Canvas.
KSU Introduction to Strategic Management Video, April 24,2015Introduction to Strategic Management
NCL Strategic Planning for the Hospitality Industry, November 15, 2016 Strategic Planning for the Hospitality Industry 1

Course Description

The course will provide a comprehensive understanding of strategic business concepts and terminology, how to develop meaningful Vision, Mission and values for a hospitality entity, explore challenges that face strategic plans and consider innovations in the hospitality industry as the global markets compete.

Students will learn the various business models and tools to be able to design a hospitality firms’ strategy. We will explore leading hospitality and tourism business perspectives as they relate to managing a successful hospitality business.

This course will provide a resource – based view and stakeholder view with traditional theory and models providing useful perspectives of strategic management. We will translate those strategic managerial ideals into the very diverse and multi-faceted service-based industry.

Course Learning Objectives

After successfully completing this course, students should be able to:

Understand approaches to strategic management
Execute the strategic management perspective within the context of a hospitality firm
Distinguish and create strategies that garner competitiveness in the hospitality industry
Motivate hospitality managers and employees to think strategically
Understand hospitality firm resources and capabilities in establishing a competitive advantage
Create value-adding activities within a hospitality firm
Conduct a thorough examination of a firm using the PESTEL and SWOT methods
Successfully lead a team through establishing strong Vision, Mission and Value statements.
Analyze advantages and disadvantages of: a concentration strategy; vertical integration strategy;
diversification strategies
Understand factors which influence the hospitality cultural climate
Improve communication skills in oral and written form

TEXTBOOK/READINGS

Strategic Management in Hospitality and Tourism, updated 2020 2nd edition First edition 2010

by Fevzi Okumus (Author), Levent Altinay (Author), Prakash Chathoth (Author), Mehmet Ali Koseoglu (Author)

The Second Edition of Strategic Management for Hospitality and Tourism textbook was choose as an　essential　text　for both intermediate and　advanced　learners　aspiring to　build their knowledge　related to　the　theories and perspectives on　the　topic.　The book provides critical and analytical insights on contemporary theoretical　models　and　management practices　while　enhancing　the learning process through　worked examples and cases applied to　the　hospitality and tourism setting.　This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era.　 It has been fully updated to include:

A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalization, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles.

New features to aid understanding of the application of theory, and spur critical thinking and decision making.

New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses.
Highly illustrated and in full color design, this book is essential reading for all future hospitality and tourism managers.

Additional supplementary readings will be available in the course Canvas e-learning site.

Succeeding in an Online Course

Taking a course that contains a significant amount of work to be performed and submitted online can be a lot of fun! Here are some tips that will help you get the most of this course while taking full advantage of the hybrid live/online class format:

Schedule "class times" for yourself. It is important to do the coursework on time each week. You will receive 0 points for work that is turned in late.
Read ALL of the material contained on this site. There is a lot of helpful information that can save you time and help you meet the objectives of the course.
Print out the Course Schedule located in the Course Syllabus and check things off as you go.
Take full advantage of the online discussion boards where appropriate. Ask for help or clarification of the material if you need it.
Do not wait to ask questions! Waiting to ask a question might cause you to miss a due date.
Do your work well before the due dates. Sometimes things happen. If your computer goes down when you are trying to submit an assignment, you'll need time to get to another machine.
To be extra safe, back up your work to an external hard drive, thumb drive or through a cloud service before submitting to the canvas site.

Technical Help

In the event that you have technical difficulties with your course, please contact the UF Computing Help Desk either by filling out an online request form or calling (352) 392-4357 - select option 2. The Help Desk is located on the ground floor of the Hub. If your technical difficulties will cause you to miss a due date, you MUST report the problem to the instructor. Include the ticket number that you are given from the Help Desk in an e-mail to the instructor to explain the late assignment/quiz/test.

How to Use Canvas

Canvas Student Guide
Canvas Video Guides

Let's Begin

Proceed to Module 1: Introduction to Strategic Management