Quiz #3: Latinx

  • Due Mar 24, 2023 at 11:59pm
  • Points 30
  • Questions 7
  • Time Limit 20 Minutes

Instructions

Module 4

quiz 3

overview

This quiz includes topics covered and discussed in module four. Topics covered include:

  • Digging for Spanish Gold / Hispanic Ethnicity and Media Behavior
  • Psychometrics of a Brief Acculturation Scale for Hispanics
  • Hispanics and viral advertising
  • Advertising to the U.S. Latinx community: What's working and what still needs work  
  • Chapter-7-The-Acculturation-Factor
  • Video HMC Summit Series: Marketer of the Year Fireside Chat on Kellogg's multicultural approach
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